Narrative and Numbers

Why read it

• You will understand why stories stick better than spreadsheets, and what that means for how you present numbers
• You will learn to ground a business story in reality, testing a narrative before you turn it into numbers and value
• You will turn a company's story into the numbers that drive its value step by step, instead of modeling numbers alone

Who it is for

• An analyst who is great with spreadsheets but weak on story
• A founder pitching a valuation to investors
• A storyteller who feels lost when numbers enter the room

Contents

1. PREFACE
2. 1. A Tale of Two Tribes
3. 2. Tell Me a Story
4. 3. The Elements of Storytelling
5. 4. The Power of Numbers
6. 5. Number-Crunching Tools
7. 6. Building a Narrative
8. 7. Test-Driving a Narrative
9. 8. From Narratives to Numbers
10. 9. Numbers to Value
11. 10. Improving and Modifying Your Narrative—The Feedback Loop
12. 11. Narrative Alterations—The Real World Intrudes
13. 12. News and Narratives
14. 13. Go Big—The Macro Story
15. 14. The Corporate Life Cycle
16. 15. The Managerial Challenge
17. 16. The Endgame

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