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The cover of Your Turn

Your Turn

A practical, data driven guide for executives leading a distressed business through a one chance turnaround and back toward a thriving enterprise.

11 parts, about 25 minutes to read.

Why read it

  • Lays out a fast turnaround plan with a fixed end date that protects cash first and fixes whatever would kill the company soonest
  • Gives you a cash stress test and warning signs to tell turnaround, routine change and restructuring apart
  • Written from hands on turnaround practice, with question sets, a target operating model and a programme office you can reuse

Who it is for

  • Chief executives of companies running short of cash
  • Board members watching a business drift toward insolvency
  • Interim managers and restructuring advisers

What the summary covers

  1. Your Turn: Treat First What Kills First2 min
  2. Know Which Kind of Crisis You Face2 min
  3. The Integrated 90 Day Model3 min
  4. Recognise Distress Before the Cash Is Gone2 min
  5. Leadership, Questions, and Trust2 min
  6. Communication, the CRO, and Programme Control3 min
  7. Cash: The Immediate Test of Survival2 min
  8. Analysis and the Size of the Prize2 min
  9. Design the Business That Must Exist3 min
  10. Implementation Is the Final Frontier2 min
  11. Digital Transformation and AI Under Turnaround Conditions2 min

Recommended by

  • Boudewijn WellinkHead of Restructuring and Turnaround Management at Eight Advisory
    This isn’t theory—it’s a battle-tested field manual for CEOs prepared to take the helm in a storm.
  • Joost de HaasAdjunct professor of entrepreneurship at INSEAD
    Your Turn provides a thorough and structured approach that could save your company from demise.
  • Andrew BlackAuthor of In Search of Shareholder Value
    Practitioners, such as consultants, should find the book especially useful as it contains precise and practical help on how to do this.

About the author

  • Bas BergmansBusiness turnaround consultant and delivery partner at Battersea Park Consulting Group
    • More than 27 years of professional service and corporate leadership roles
    • Saved his own multimillion dollar business and worked across the full turnaround life cycle for clients worldwide
    • Founded a consulting firm that delivers data driven turnaround strategies

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