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The cover of Better, Simpler Strategy

Better, Simpler Strategy

Felix Oberholzer Gee

Is there one simple way of thinking about strategy that explains why some companies perform far better than others?

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At a glance

Author
Felix Oberholzer Gee

Why read it

  • You will learn to ask how a business creates more value, not only more profit
  • You will find allies you overlooked, such as firms whose products make yours more attractive
  • You will see how paying attention to employees and suppliers can raise performance too

Who it is for

  • An executive buried in strategy jargon and frameworks
  • A manager who wants a clear way to judge a business idea
  • A founder choosing where to compete

Contents

  1. PREFACE
  2. PART ONE: EXCEPTIONAL PERFORMANCE
  3. 2. A Sea of Opportunities
  4. 3. Think Value, Not Profit
  5. 4. Claps and Cheers—Creating Customer Delight
  6. 5. Hiding in Plain Sight—Near-Customers
  7. 6. Looking for Helpers—Winning with Complements
  8. 7. Friend or Foe?
  9. 8. Tipping Points
  10. 9. Strategies for Underdogs
  11. 10. Feeling Heard—Value for Employees
  12. 11. Gigs and Passions
  13. 12. Supply Chains Are People, Too
  14. 13. When Big Is Beautiful
  15. 14. Learning
  16. 15. No Reason to Sneer
  17. 16. Asking How
  18. 17. Being Bad in the Service of Good
  19. 18. Guiding Investment
  20. 19. Connecting the Dots
  21. 20. Value for Society

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