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The cover of Alibaba

Alibaba

Duncan Clark

How did Jack Ma, a former English teacher, build the online marketplace where much of China now shops?

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At a glance

Author: Duncan Clark

Why read it

You will see how a young company with little money, technology or plan got through its early years
You will understand how Alibaba changed the way Chinese people shop, and why that matters for anyone watching China
You will learn how a small company in its home market can beat a famous foreign rival

Who it is for

A founder starting with little money and a big idea
A reader curious how online shopping in China took shape
An investor or analyst following Chinese technology companies

Contents

Introduction
Chapter One The Iron Triangle
Chapter Two Jack Magic
Chapter Three From Student to Teacher
Chapter Four Hope and Coming to America
Chapter Five China Is Coming On
Chapter Six Bubble and Birth
Chapter Seven Backers: Goldman and SoftBank
Chapter Eight Burst and Back to China
Chapter Nine Born Again: Taobao and the Humiliation of eBay
Chapter Ten Yahoo’s Billion-Dollar Bet
Chapter Eleven Growing Pains
Chapter Twelve Icon or Icarus?

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