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The cover of American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Bryce G. Hoffman

Ford's 2008 survival depended on early financing, a shared operating plan, product investment, and difficult concessions across management and labor.

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22 parts, about 37 minutes to read.

At a glance

Author
Bryce G. Hoffman
Parts
22 parts
Reading time
about 37 minutes
The whole book
Also to read in full

What the summary covers

  1. Prologue1 min
  2. 1. The House That Henry Built2 min
  3. 2. Broken2 min
  4. 3. The Man on the White Horse2 min
  5. 4. The Boldest Move Yet2 min
  6. 5. The Revolution Begins1 min
  7. 6. The Plan1 min
  8. 7. Betting the Farm1 min
  9. 8. Assembling the Team1 min
  10. 9. The Best and Worst of Times2 min
  11. 10. Family Strife1 min
  12. 11. Watershed2 min
  13. 12. Selling It Like It Is2 min
  14. 13. Ripe for the Picking1 min
  15. 14. Storm Warning2 min
  16. 15. The Sum of All Fears2 min
  17. 16. Mr. Mulally Goes to Washington2 min
  18. 17. Breaking with Detroit2 min
  19. 18. By Their Own Bootstraps2 min
  20. 19. Turning the Corner2 min
  21. 20. Proof Points2 min
  22. 21. The Road Ahead2 min

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