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The cover of Business Adventures

Business Adventures

John Brooks

What do famous business stories, from a stock market crash to a failed car, reveal about how people behave with money and power?

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At a glance

Author
John Brooks

Why read it

  • You will see that markets run on human habits, fear and gossip as much as on numbers
  • You will understand why communication inside a big company is one of the hardest problems a business faces
  • You will learn how private information becomes a valuable and risky thing in trading

Who it is for

  • A professional who wants business lessons told as stories
  • An investor who wants the human side of markets
  • A reader of long form magazine writing

Contents

  1. EARLY BIRD BOOKS
  2. 1 The Fluctuation: THE LITTLE CRASH IN ’62
  3. 2 The Fate of the Edsel: A CAUTIONARY TALE
  4. 3 The Federal Income Tax: ITS HISTORY AND PECULIARITIES
  5. 4 A Reasonable Amount of Time: INSIDERS AT TEXAS GULF SULPHUR
  6. 5 Xerox Xerox Xerox Xerox
  7. 6 Making the Customers Whole: THE DEATH OF A PRESIDENT
  8. 7 The Impacted Philosophers: NON-COMMUNICATION AT GE
  9. 8 The Last Great Corner: A COMPANY CALLED PIGGLY WIGGLY
  10. 9 A Second Sort of Life: DAVID E. LILIENTHAL, BUSINESSMAN
  11. 10 Stockholder Season: ANNUAL MEETINGS AND CORPORATE POWER
  12. 11 One Free Bite: A MAN, HIS KNOWLEDGE, AND HIS JOB
  13. 12 In Defense of Sterling: THE BANKERS, THE POUND, AND THE DOLLAR
  14. JOHN BROOKS

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