The cover of Alibaba's World

Alibaba's World

What does it take to turn a dream into a company that even Amazon's founder wants to learn from?

At a glance

Author
Porter Erisman

Why read it

  • You will set bolder goals, as Jack Ma did when he tripled his managers' projections and the team usually beat them
  • You will understand why, in a fast changing field, the first place to look for talent is your own team
  • You will weigh the idea that founders without business experience can grow into the senior roles their company needs

Who it is for

  • An aspiring entrepreneur starting with no technology background
  • A manager sent to run a business in China
  • A reader curious how Alibaba took on eBay and Yahoo

Contents

  1. Author’s Note
  2. Introduction: The Great Leapfrog Forward
  3. 1: The Right Person: @ the Right Place @ the Right Time
  4. 2: Boom!
  5. 3: Bust
  6. 4: The Foreign Experts
  7. 5: Alibaba’s Cave
  8. 6: Around the World with Jack
  9. 7: Alibaba’s Falling Carpet
  10. 8: Back to China
  11. 9: Last Man Standing
  12. 10: Lock Up
  13. 11: War on eBay
  14. 12: The Google Guys
  15. 13: Crocodile in the Yangtze
  16. 14: The eBay-Alibaba Hotline
  17. 15: Yahoo!
  18. 16: The Deal Heard ’Round the World
  19. 17: The China Search Wars
  20. 18: Free Is Not a Business Model
  21. 19: AliMania
  22. 20: Leaving Alibaba
  23. 21: Winter
  24. 22: Spring
  25. 23: Alibaba’s World
  26. 24: Alibaba and the Forty Lessons

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