Knowingo
The cover of Words That Work

Words That Work

Frank Luntz

Frank Luntz uses polling, focus groups, and examples from politics and business to show how words succeed when they meet listeners’ expectations.

Get the app Read on the web

15 parts, about 31 minutes to read.

At a glance

Author
Frank Luntz
Parts
15 parts
Reading time
about 31 minutes
The whole book
Also to read in full

What the summary covers

  1. Introduction1 min
  2. The War of the Words1 min
  3. The Ten Rules of Effective Language3 min
  4. Preventing Message Mistakes2 min
  5. Old Words, New Meaning2 min
  6. How Words That Work Are Created2 min
  7. Be the Message3 min
  8. Words We Remember2 min
  9. Corporate Case Studies2 min
  10. Political Case Studies4 min
  11. Myths and Realities About Language and People3 min
  12. What We REALLY Care About2 min
  13. Personal Language for Personal Scenarios1 min
  14. Twenty one Words and Phrases for the Twenty first Century2 min
  15. Conclusion1 min

More books like this