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The cover of The Hidden Persuaders

The Hidden Persuaders

Vance Packard

Explore how advertisers and political campaigners used psychological research to shape choices, and weigh the evidence and ethical limits of those methods.

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23 parts, about 24 minutes to read.

At a glance

Author
Vance Packard
Parts
23 parts
Reading time
about 24 minutes
The whole book
Also to read in full

What the summary covers

  1. The Depth Approach1 min
  2. The Trouble with People1 min
  3. So Ad Men Become Depth Men1 min
  4. ... And the Hooks Are Lowered1 min
  5. Self Images for Everybody1 min
  6. Rx for Our Secret Distresses1 min
  7. Marketing Eight Hidden Needs2 min
  8. The Built in Sexual Overtone1 min
  9. Back to the Breast, and Beyond1 min
  10. Babes in Consumerland1 min
  11. Class and Caste in the Salesroom1 min
  12. Selling Symbols to Upward Strivers1 min
  13. Cures for Our Hidden Aversions1 min
  14. Coping with Our Pesky Inner Ear1 min
  15. The Psycho Seduction of Children1 min
  16. New Frontiers for Recruiting Customers1 min
  17. Politics and the Image Builders1 min
  18. Molding Team Players for Free Enterprise1 min
  19. The Engineered Yes1 min
  20. Care and Feeding of Positive Thinkers1 min
  21. The Packaged Soul?1 min
  22. The Question of Validity1 min
  23. The Question of Morality1 min

Read it alongside

  • Goes deeperPhishing for Phools

    Packard reports sellers trying to stimulate purchases through hidden anxieties; Akerlof and Shiller explain that unusually profitable exploitation can attract rivals even when one seller refrains, so individual restraint need not remove the opportunity.

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