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The cover of The Experience Economy (With a New Preface by the Authors)

The Experience Economy (With a New Preface by the Authors)

B. Joseph II Pine, James H. Gilmore

Why will customers pay for a memorable experience over plain goods and services, and how can a business stage one worth paying for?

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At a glance

Author
B. Joseph II Pine, James H. Gilmore

Why read it

  • You will understand why winning more of a customer's time leads to more spending with you
  • You will spot your real competition, because the smartphone is the biggest rival for any business's customer time
  • You will see why helping customers change themselves, not just entertaining them, is the offering rivals find hardest to copy

Who it is for

  • A small business owner losing customers to apps and screens
  • A manager designing a store, cafe or service visit
  • A marketer asking what customers will pay for next

Contents

  1. Title
  2. Preview
  3. 1. Welcome to the Experience Economy
  4. 2. Setting the Stage
  5. 3. The Show Must Go On
  6. 4. Get Your Act Together
  7. 5. Experiencing Less Sacrifice
  8. Intermission: A Refreshing Experience
  9. 6. Work Is Theatre
  10. 7. Performing to Form
  11. 8. Now Act Your Part
  12. 9. The Customer Is the Product
  13. 10. Finding Your Role in the World
  14. Encore: Exit, Stage Right

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