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The cover of Power Play

Power Play

Tim Higgins

Could Tesla and Elon Musk turn a niche electric car maker into a real rival to the century old auto industry?

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9 parts, about 24 minutes to read.

At a glance

Author
Tim Higgins
Parts
9 parts
Reading time
about 24 minutes

Why read it

  • You will see why moving from a luxury niche to a mass market car decided whether Tesla was a real car company
  • You will understand why Tesla chose to make electric cars dazzling rather than techie, setting it apart from rivals who saw them as novelties
  • You will notice how fast a company's story can turn, as Tesla went from record highs to a pandemic threat within weeks

Who it is for

  • An investor or employee who wants to see Tesla's real history
  • A founder curious about the strain of scaling a hardware company
  • A reader of business narratives about Silicon Valley power

What the summary covers

  1. A mass market wager2 min
  2. The technology and the first business plan4 min
  3. Learning the cost of making cars2 min
  4. From prototype to public company4 min
  5. Scale creates new dependencies3 min
  6. The Model 3 promise meets the factory2 min
  7. Production hell2 min
  8. Control, disclosure, and the delivery wave2 min
  9. China and the conversion of belief into scale3 min

Read it alongside

  • Puts it into practiceElon Musk

    Higgins shows excessive automation impeding Model 3 production. Isaacson reports Musk's sequence from that crisis: question requirements, delete, simplify, speed up, and automate last.

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