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The cover of Buyology

Buyology

Martin Lindstrom

What really drives our buying decisions, when most marketing, advertising and branding strategies are still a guessing game?

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At a glance

Author
Martin Lindstrom

Why read it

  • You will understand how unconscious preferences and desires shape your behavior far more than you think
  • You will weigh the claim that brain scans reveal what drives our preferences and behavior
  • You will stop assuming that advertisers know what works, since they have long been throwing spaghetti at the wall

Who it is for

  • A marketer tired of ad spend that works only by luck
  • A shopper who wants to know why brands pull at them
  • A product designer interested in neuroscience and branding

Contents

  1. FOREWORD
  2. INTRODUCTION
  3. Chapter 1
  4. Chapter 2
  5. Chapter 3
  6. Chapter 4
  7. Chapter 5
  8. Chapter 6
  9. Chapter 7
  10. Chapter 8
  11. Chapter 9
  12. Chapter 10
  13. Chapter 11
  14. APPENDIX

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