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The cover of Winning Through Innovation

Winning Through Innovation

Michael L. Tushman, Charles A. O'Reilly

How can a manager meet today's performance demands while preparing the organization for future innovation?

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At a glance

Author
Michael L. Tushman, Charles A. O'Reilly

Why read it

  • You will be able to check whether your structure, culture and people fit the work your strategy demands, using a congruence approach
  • You will know why managers must develop and clearly state a competitive vision, strategy and objectives
  • You will learn to diagnose the norms and values that characterize an organization's culture

Who it is for

  • A senior manager running an established business that must innovate
  • A change leader unsure why culture blocks a new strategy
  • An executive education student studying innovation and change

Contents

  1. page_i
  2. page_ii
  3. page_iii
  4. page_iv
  5. page_v
  6. page_vii
  7. page_viii
  8. page_ix
  9. page_x
  10. page_xi
  11. page_xii

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