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The cover of The Three Box Solution Playbook

The Three Box Solution Playbook

Vijay Govindarajan, Manish Tangri

How can a business run its core efficiently while still building breakthrough innovations for the future?

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At a glance

Author
Vijay Govindarajan, Manish Tangri

Why read it

  • You will understand why the demands of the current core business drain energy from breakthrough innovation
  • You will be able to ask sharp questions about the real problem each customer segment faces
  • You will learn to scan for weak signals of change, from new technology and new competitors to shifts in customers and regulation

Who it is for

  • A corporate executive whose core business is mature
  • An innovation manager running small bets inside a large firm
  • A strategy team asking what could disrupt its industry

Contents

  1. INTRODUCTION
  2. The Organization of the Playbook
  3. How This Playbook Complements The Three-Box Solution
  4. GETTING STARTED
  5. A Deeper Dive into Box 3
  6. Redefining Your Set of Customers
  7. Reinventing the Value You Offer Customers
  8. Redesigning the Value Chain Architecture
  9. THE THREE BOXES OF THE NEW YORK TIMES COMPANY
  10. The Box 3 Journey
  11. Major Barriers to Box 3 Innovations
  12. Assessing Your Organization’s Primary Business Model
  13. Assessing Your Organization’s Ambition and Box 1 Leftover Growth
  14. Explaining Why Box 3 Is Needed
  15. When Box 1 Is Insufficient
  16. When Box 3 Innovation Makes Better Sense Than Box 1 Innovation
  17. Creating an Inventory of Box 3 Projects
  18. The Box 1 Business Model of the NYTimes
  19. The Possibility Gap of the NYTimes
  20. The Need for a Box 3 Innovation
  21. The Box 3 Idea of the NYTimes
  22. The Path Ahead
  23. GATHERING WEAK SIGNALS
  24. Customer Discontinuities
  25. Technological Discontinuities
  26. Nontraditional Competitors
  27. HASBRO, A COMPANY THAT RECOGNIZED AND ADDRESSED MULTIPLE WEAK SIGNALS
  28. New Distribution Channels
  29. Regulatory Changes
  30. The Team
  31. The Research
  32. WEAK SIGNALS IN THE HEALTH-CARE INDUSTRY
  33. Wrap-Up
  34. STRATEGIC INTENT
  35. JOHN F. KENNEDY’S MAN ON THE MOON
  36. CHANGING YOUR STRATEGIC INTENT STATEMENT
  37. Wrap-Up
  38. CORE COMPETENCIES
  39. Wrap-Up
  40. GENERATING AND SELECTING BOX 3 IDEAS
  41. THE LOW-COST ECG MACHINE
  42. Creating an Environment Conducive to Ideas
  43. Attendees
  44. Setup
  45. Warm-Up
  46. HOW IS BATMAN SIMILAR TO A CHEF?
  47. Generating Ideas
  48. Honing Your Ideas
  49. Selecting Ideas
  50. Wrap-Up
  51. TESTING CRITICAL ASSUMPTIONS
  52. Customer-Centric and Market-Centric Assumptions
  53. Development-Centric Assumptions
  54. Monetization-Centric Assumptions
  55. Identifying a Sponsor or Champion
  56. Creating an Idea Pitch
  57. FINDING A CHAMPION AT PROCTER & GAMBLE
  58. Write Your Elevator Pitch
  59. NETFLIX FOR GAMES
  60. Identify the Opportunities

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