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The cover of The Future of Competition

The Future of Competition

C. K. Prahalad, Venkat Ramaswamy

How does a company create value when consumers have become connected, informed and active instead of isolated and passive?

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At a glance

Author
C. K. Prahalad, Venkat Ramaswamy

Why read it

  • You will see why a huge variety of products has not given consumers better experiences
  • You will understand value as something consumers and companies create together in each interaction, not something the firm makes alone
  • You will question the idea that customer, competitor and partner are fixed roles

Who it is for

  • A product manager facing customers who research everything online
  • A senior manager whose margins shrink despite more strategic options
  • A health care executive dealing with patients who question their doctors

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