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The cover of The Art of Innovation

The Art of Innovation

Tom Kelley, Jonathan Littman

How can empathy, experimentation and storytelling help any team turn creative ideas into things people want?

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At a glance

Author
Tom Kelley, Jonathan Littman

Why read it

  • You will pick up a habit of thinking in verbs, not nouns, when you shape a product or service
  • You will learn to treat prototyping as a habit of experimentation that moves an idea one step toward success
  • You will use deadlines as a friend that tells you when to stop polishing a prototype and ship

Who it is for

  • A product designer pushed to justify creative work to executives
  • A team leader who needs more ideas before a deadline
  • A manager bringing design thinking into a non design team

Contents

  1. Preface to the new edition
  2. FOREWORD
  3. 1. Innovation at the Top
  4. 2. Winging it in Start-Up Mode
  5. 3. Innovation Begins With an Eye
  6. 4. The Perfect Brainstorm
  7. 5. A Cool Company Needs Hot Groups
  8. 6. Prototyping is the Shorthand of Innovation
  9. 7. Build your Greenhouse
  10. 8. Expect the Unexpected
  11. 9. Barrier Jumping
  12. 10. Creating Experiences for fun and Profit
  13. 11. Zero to Sixty
  14. 12. Coloring Outside the Lines
  15. 13. In Search of the “Wet Nap” Interface
  16. 14. Live the Future
  17. 15. Getting in the Swing

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