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Inspired

Marty Cagan

Who decides what a product team builds, and how do they know it will be valuable, usable and feasible?

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At a glance

Author
Marty Cagan

Why read it

  • You will learn why a strong engineering team cannot rescue a product that nobody wants
  • You will judge a product idea by three tests: whether it is valuable, usable and feasible
  • You will notice that people buy and use products largely for emotional reasons, and how to read those emotions in your own product

Who it is for

  • A product manager whose well built release flopped
  • An engineer who wants a say in what gets built
  • A founder learning to see a product through users' emotions

Contents

  1. Introduction
  2. Chapter 10: Managing Up
  3. Chapter 39: Keys to Platform Products
  4. Chapter 40: Best Practices Summary
  5. Chapter 2:
  6. Chapter 3:
  7. Chapter 4:
  8. Chapter 5:
  9. Chapter 6:
  10. Chapter 7:
  11. Chapter 8:
  12. Chapter 9:
  13. Chapter 10:
  14. Chapter 11:
  15. Chapter 12:
  16. Chapter 13:
  17. Chapter 14:
  18. Chapter 15:
  19. Chapter 16:
  20. Chapter 17:
  21. Chapter 18:
  22. Chapter 19:
  23. Chapter 20:
  24. Chapter 21:
  25. Chapter 22:
  26. Chapter 23:
  27. Chapter 24:
  28. Chapter 25:
  29. Chapter 26:
  30. Chapter 27:
  31. Chapter 28:
  32. Chapter 29:
  33. Chapter 30:
  34. Chapter 31:
  35. Chapter 32:
  36. Chapter 33:
  37. Chapter 34:

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