The cover of The Innovator's DNA

The Innovator's DNA

Is creativity a genetic gift, or a set of behaviors you can change by questioning, observing, networking and experimenting?

At a glance

Author
Jeff Dyer, Hal Gregersen, Clayton M. Christensen

Why read it

  • You will learn that creative capacity is rooted in behaviors, so changing what you do can change what you come up with
  • You will build creative habits by practicing five skills: connecting ideas, questioning, observing, networking and experimenting
  • You will question the idea that you must think differently before you act differently

Who it is for

  • An executive who must produce new ideas on demand
  • A team leader hiring and training creative people
  • An employee told to think outside the box with no method

Contents

  1. 2. Discovery Skill #1: Associating
  2. 3. Discovery Skill #2: Questioning
  3. Preface
  4. Introduction
  5. 1. The DNA of Disruptive Innovators
  6. 4. Discovery Skill #3: Observing
  7. 5. Discovery Skill #4: Networking
  8. 6. Discovery Skill #5: Experimenting
  9. 7. The DNA of the World’s Most Innovative Companies
  10. 8. Putting the Innovator’s DNA into Practice: People
  11. 9. Putting the Innovator’s DNA into Practice: Processes
  12. 10. Putting the Innovator’s DNA into Practice: Philosophies
  13. Conclusion: Act Different, Think Different, Make a Difference
  14. Appendix A: Sample of Innovators Interviewed
  15. Appendix C: Developing Discovery Skills
  16. Appendix B: The Innovator’s DNA Research Methods

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