Knowingo
Try 7 days free
The cover of Game Changing Strategies

Game Changing Strategies

Constantinos C. Markides

How have small challengers beaten far bigger competitors, when research says attacking the leader usually ends in failure?

Get the app Read on the web

At a glance

Author
Constantinos C. Markides

Why read it

  • You will see how often newcomers fail against established leaders, and what the odds look like before you pick a fight
  • You will weigh the author's view, drawn from more than seventy firms, that outliers succeed through a new business model
  • You will be able to question who your customer is, what you offer and how you deliver it, to find a game changing model

Who it is for

  • A startup founder about to take on a much bigger rival
  • A strategy manager asking why incumbents keep losing share
  • A student comparing airlines, retail and coffee disruptors

Contents

  1. Introduction
  2. The Secret of Success: A New Business Model
  3. So What?
  4. Creativity Is Not Enough
  5. A Very Specific Type of Innovation
  6. The Structure of the Book
  7. CHAPTER 1
  8. THE INNOVATION IS IN THE BUSINESS MODEL
  9. What Is a Business Model?
  10. What Is an Innovation?
  11. Characteristics of Business-Model Innovations
  12. The Online Brokerage Market
  13. Some Common Themes
  14. Who Wants to Be a Business-Model Innovator?
  15. Summary
  16. CHAPTER 2
  17. DISCOVERING NEW BUSINESS MODELS
  18. Redefine the Field—What Business Am I In?
  19. Redefine Who Really Is the Customer
  20. Redefine What You Are Really Offering This Customer
  21. Redefine How You Play the Game in This Industry
  22. Questioning Is Not Enough: Create a Positive Crisis
  23. Creating Positive Crises
  24. Two Caveats
  25. Summary
  26. CHAPTER 3
  27. CREATIVITY IS NOT ENOUGH: FROM DISCOVERING TO IMPLEMENTING NEW BUSINESS MODELSa
  28. Discovering New Customers
  29. An Example: Edward Jones
  30. Another Example: Progressive Insurance
  31. Offering New Value Propositions
  32. An Example: Cemex
  33. Another Example: Enterprise
  34. Putting in Place New Value Chains
  35. An Example: Smart Communications
  36. Another Example: Inditex Group
  37. Protecting the Business Model by Scaling It Up Quickly
  38. Revisiting a Few Examples
  39. The Case of Cisco
  40. Common Behaviors Toward Technology
  41. Summary
  42. CHAPTER 4
  43. USING DUAL BUSINESS MODELS TO COMPETE: IS A SEPARATE UNIT NECESSARY?
  44. What to Do About Conflicts
  45. Is Separation Always the Solution?
  46. Four Strategies for Managing Dual Business Models
  47. The Separation Strategy
  48. The Integration Strategy
  49. The Phased Integration Strategy
  50. The Phased Separation Strategy
  51. No Single Best Way
  52. Summary
  53. CHAPTER 5
  54. SEPARATION IS NOT ENOUGH: HOW TO ACHIEVE AMBIDEXTERITY
  55. Achieving Ambidexterity
  56. Separate but Exploit Synergies
  57. Integrate but Avoid Conflicts
  58. A Framework for Ambidexterity
  59. From Tactics to a Framework
  60. The Environment for Ambidexterity

More books like this