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The cover of Escaping the Build Trap

Escaping the Build Trap

Melissa Perri

Why do product teams ship feature after feature while their products still go unused, and how do you escape that trap?

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At a glance

Author
Melissa Perri

Why read it

  • You will spot the build trap in your own work, where shipping features takes the place of asking whether anyone benefits
  • You will learn to settle product arguments with experiments, since the author says data beats opinion
  • You will see the product manager's job as killing bad ideas rather than generating big ones

Who it is for

  • A first time product manager handed a backlog and no guidance
  • A product director setting up teams that can scale
  • A founder whose shipped features nobody seems to use

Contents

  1. Preface
  2. Part I. The Build Trap
  3. Chapter 1. The Value Exchange System
  4. Chapter 2. Constraints on the Value Exchange System
  5. Chapter 3. Projects Versus Products Versus Services
  6. Chapter 4. The Product-Led Organization
  7. Sales-Led
  8. Visionary-Led
  9. Technology-Led
  10. Product-Led
  11. Chapter 5. What We Know and What We Don’t
  12. Part II. The Role of the Product Manager
  13. Chapter 6. Bad Product Manager Archetypes
  14. The Mini-CEO
  15. The Waiter
  16. The Former Project Manager
  17. Chapter 7. A Great Product Manager
  18. Tech Expert Versus Market Expert
  19. A Great Product Manager
  20. Start with Why
  21. One Role, Many Responsibilities
  22. Chapter 8. The Product Manager Career Path
  23. Associate product manager
  24. Product manager
  25. Senior product manager
  26. Director of product
  27. VP of product
  28. Chief product officer (CPO)
  29. Associate Product Manager
  30. Product Manager
  31. Senior Product Manager
  32. Director of Product
  33. VP of Product
  34. Chief Product Officer
  35. Chapter 9. Organizing Your Teams
  36. Marquetly’s Product Team
  37. Part III. Strategy
  38. Chapter 10. What Is Strategy?
  39. Chapter 11. Strategic Gaps
  40. The Knowledge Gap
  41. The Alignment Gap
  42. The Effects Gap
  43. The Knowledge Gap
  44. The Alignment Gap
  45. The Effects Gap
  46. Autonomous Teams
  47. Chapter 12. Creating a Good Strategic Framework
  48. Strategy Deployment
  49. Strategy Creation
  50. Chapter 13. Company-Level Vision and Strategic Intents
  51. Company Vision
  52. Strategic Intents
  53. Chapter 14. Product Vision and Portfolio
  54. Product Vision
  55. Product Portfolio
  56. Part IV. Product Management Process
  57. Marquetly Product Initiatives
  58. Initiative 1
  59. Initiative 2
  60. Chapter 15. The Product Kata

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