Knowingo
Try 7 days free
The cover of Deep Purpose

Deep Purpose

Ranjay Gulati

Is your company's purpose just a slogan, or can it work as an operating system that drives high performance?

Get the app Read on the web

At a glance

Author
Ranjay Gulati

Why read it

  • You will see whether your company treats purpose as a mere tool or as a deeper statement of why it exists
  • You will be able to rewrite a purpose statement so it sets a higher aspiration and weighs both commercial and social aims
  • You will learn to tie your company's purpose to each employee's own growth, which fires up motivation and commitment

Who it is for

  • An executive whose mission statement hangs on the wall unused
  • A founder deciding what the company should stand for
  • A team leader who wants staff to care about the work

Contents

  1. Foreword
  2. Preface
  3. Chapter 1
  4. What Is Purpose Really?
  5. Chapter 2
  6. Walking on the Razor’s Edge
  7. Chapter 3
  8. Four Levers for Superior Performance
  9. Chapter 4
  10. Where Purpose Really Comes From
  11. Chapter 5
  12. Are You a Poet, or Just a Plumber?
  13. Chapter 6
  14. The “Me” in Purpose
  15. Chapter 7
  16. Escaping the Iron Cage
  17. Chapter 8
  18. From Ideas to Ideals
  19. Epilogue:
  20. Getting Started with Deep Purpose
  21. Appendix:
  22. A Note on Research Methodology

More books like this