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The cover of Creative Confidence

Creative Confidence

Tom Kelley, David Kelley

Is creativity a gift only some people have, or can anyone build the confidence to act on their ideas?

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At a glance

Author
Tom Kelley, David Kelley

Why read it

  • You will stop treating creativity as a talent you either have or lack
  • You will learn to take a small first step on an idea rather than watching from the side
  • You will find ways to ask better questions, watch real users and reframe a problem

Who it is for

  • Someone who says they are not creative in meetings
  • A manager who wants a team that dares to try ideas
  • A designer or engineer who wants to bring others into the process

Contents

  1. PREFACE
  2. INTRODUCTION
  3. THE HEART OF INNOVATION
  4. CREATIVITY NOW
  5. CREATIVE CONFIDENCE IN ACTION
  6. THE CREATIVE CONFIDENCE QUEST
  7. CHAPTER 1
  8. FLIP
  9. FROM DESIGN THINKING TO CREATIVE CONFIDENCE
  10. INNOVATING ROUTINELY WITH DESIGN THINKING
  11. NURTURING CREATIVE THINKERS
  12. A GROWTH STATE OF MIND
  13. MAKE YOUR DENT IN THE UNIVERSE
  14. CHAPTER 2
  15. DARE
  16. FROM FEAR TO COURAGE
  17. THE FAILURE PARADOX
  18. DESIGNING FOR COURAGE
  19. URGENT OPTIMISM
  20. PERMISSION TO FAIL
  21. EMBRACE YOUR FAILURES
  22. THE CLAY HORSE
  23. LET GO OF COMPARISON
  24. DRAWING CONFIDENCE
  25. FROM FEAR TO JOY
  26. CHAPTER 3
  27. SPARK
  28. FROM BLANK PAGE TO INSIGHT
  29. CULTIVATE A CREATIVE SPARK
  30. CHOOSE CREATIVITY
  31. THINK LIKE A TRAVELER
  32. ENGAGE RELAXED ATTENTION
  33. EMPATHIZE WITH YOUR END USER
  34. DO OBSERVATIONS IN THE FIELD
  35. ASK QUESTIONS, STARTING WITH “WHY?”
  36. REFRAME CHALLENGES
  37. BUILD A CREATIVE SUPPORT NETWORK
  38. CULTIVATE CREATIVE SERENDIPITY
  39. CHAPTER 4
  40. LEAP
  41. FROM PLANNING TO ACTION
  42. THE “DO SOMETHING” MINDSET
  43. STOP PLANNING AND START ACTING
  44. USE CONSTRAINT TO FUEL CREATIVE ACTION
  45. EXPERIMENT TO LEARN
  46. THE ONE-HOUR PROTOTYPE
  47. PROTOTYPING A SHARED EXPERIENCE
  48. GETTING ON BOARD WITH EXPERIMENTATION
  49. LAUNCH TO LEARN
  50. CREATING INFECTIOUS ACTION
  51. EXPERIMENTING YOUR WAY TO SUCCESS
  52. MAKING NEWS
  53. CHAPTER 5
  54. SEEK
  55. FROM DUTY TO PASSION
  56. THE “LOOKS GOOD, FEELS BAD” TRAP
  57. BORED AT BOEING
  58. A JOB, A CAREER, OR A CALLING
  59. SEEK YOUR PASSION
  60. FIND YOUR SWEET SPOT

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