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The cover of Change by Design

Change by Design

Tim Brown

How can the way designers work, starting with people and not products, help any organization solve problems and find new ideas?

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At a glance

Author
Tim Brown

Why read it

  • You will learn to start from what people actually need, by watching them, before you design anything
  • You will gain a habit of thinking by building: make a rough model early and learn from it
  • You will learn to tell a story that makes colleagues and customers care about your idea

Who it is for

  • A product or service team that keeps building what nobody wants
  • A manager who wants to bring design methods into a company
  • A hospital or nonprofit leader stuck on a people centred problem

Contents

  1. Change by Design
  2. Tim Brown with Barry Katz
  3. INTRODUCTION
  4. the power of design thinking
  5. PART I
  6. what is design thinking?
  7. CHAPTER ONE
  8. getting under your skin, or how design thinking is about more than style
  9. CHAPTER TWO
  10. converting need into demand, or putting people first
  11. CHAPTER THREE
  12. a mental matrix, or “these people have no process!”
  13. CHAPTER FOUR
  14. building to think, or the power of prototyping
  15. CHAPTER FIVE
  16. returning to the surface, or the design of experiences
  17. CHAPTER SIX
  18. spreading the message, or the importance of storytelling
  19. PART II
  20. where do we go from here?
  21. CHAPTER SEVEN
  22. design thinking meets the corporation, or teaching to fish
  23. CHAPTER EIGHT
  24. the new social contract, or we’re all in this together
  25. CHAPTER NINE
  26. design activism, or inspiring solutions with global potential
  27. CHAPTER TEN
  28. designing tomorrow—today
  29. IDEO PROJECT CASE STUDIES
  30. SEARCHABLE TERMS

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