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The cover of Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping

Paco Underhill

What do shoppers really do inside a store, what do they see and miss, and how should shops adapt?

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At a glance

Author
Paco Underhill

Why read it

  • You will start to notice how store layout steers where you walk and what you pick up
  • You will learn to look at any shop, bank or restaurant as an experience that can be improved
  • You will see the obvious things shoppers do that stores overlook, such as not walking a whole aisle

Who it is for

  • A retailer or restaurant owner whose customers leave without buying
  • A designer who wants to understand how people move through a space
  • A shopper curious why stores are arranged the way they are

Contents

  1. THE NATIONAL BESTSELLER
  2. OF SHOPPING
  3. UNDERHILL
  4. I
  5. THE DEMOGRAPHICS OF SHOPPING
  6. IV
  7. THE DYNAMICS OF SHOPPING
  8. ONE
  9. TWO
  10. THREE
  11. FOUR
  12. FIVE
  13. A
  14. SEVEN
  15. A
  16. EIGHT
  17. NINE
  18. TEN
  19. ELEVEN
  20. IV
  21. TWELVE
  22. THIRTEEN
  23. FOURTEEN
  24. FIFTEEN
  25. SIXTEEN
  26. SEVENTEEN
  27. EIGHTEEN
  28. NINETEEN

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