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The cover of Delivering Happiness

Delivering Happiness

Tony Hsieh

How do you build a company that makes money and gives people something to care about, as one founder learned through his mistakes at LinkExchange and Zappos?

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At a glance

Author
Tony Hsieh

Why read it

  • You will skip some business mistakes by seeing how a founder made them and learned from them
  • You will see how a company can make customer service and culture the heart of its brand
  • You will have a simple test for everyday choices: what if everyone acted this way

Who it is for

  • Founders deciding how much to care about company culture
  • Employees who want work to mean more than a paycheck
  • Managers curious how customer service can set a brand apart

Contents

  1. Preface
  2. How This Book Is Structured
  3. Introduction: Finding My Way
  4. SECTION I
  5. PROFITS
  6. In Search of Profits
  7. Worm Farm
  8. Growing Up
  9. Dialing for Dollars
  10. Classic Economics
  11. College
  12. You Win Some, You Lose Some
  13. Out in the Real World
  14. Start-Up
  15. Rapid Growth
  16. Cruise Control
  17. Diversify
  18. New Ventures
  19. Poker
  20. Dabbling
  21. Connectedness
  22. Vision
  23. Incubator
  24. SECTION II
  25. PROFITS AND PASSION
  26. Concentrate Your Position
  27. Figuring Things Out
  28. Believe
  29. Improvising Inventory
  30. Snows of Kilimanjaro
  31. Summit
  32. End of an Era
  33. Kentucky
  34. Growing Up
  35. Juggling Act
  36. Platform for Growth: Brand, Culture, Pipeline
  37. Viva Las Vegas
  38. Branding Through Customer Service
  39. Culture
  40. Core Values
  41. Zappos Core Values Document
  42. THE ZAPPOS MISSION: To live and deliver WOW.
  43. Deliver WOW Through Service
  44. Embrace and Drive Change
  45. Create Fun and a Little Weirdness
  46. Be Adventurous, Creative, and Open-Minded
  47. Pursue Growth and Learning
  48. Build Open and Honest Relationships With Communication
  49. Build a Positive Team and Family Spirit
  50. Do More with Less
  51. Be Passionate and Determined
  52. Be Humble
  53. SECTION III
  54. PROFITS, PASSION, AND PURPOSE
  55. Taking It to the Next Level
  56. PR and Public Speaking
  57. Insights
  58. Alignment
  59. Amazon
  60. All Hands

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