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The cover of Co Opetition

Co Opetition

Adam M. Brandenburger

Is business war, or can you cooperate to grow the pie and still compete for your slice, as the authors argue you should?

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10 parts, about 22 minutes to read.

At a glance

Author
Adam M. Brandenburger
Parts
10 parts
Reading time
about 22 minutes

Why read it

  • You will learn to ask who makes your product worth more, not only who competes with you
  • You will stop treating every business relationship as a fight and look for ways to make the pie bigger
  • You will be able to check whether you have enough added value before you enter a game

Who it is for

  • Founders sizing up a partner who is also a rival
  • Managers who treat suppliers and customers as enemies
  • Anyone entering a negotiation unsure how hard to push

What the summary covers

  1. Foreword to the Paperback Edition1 min
  2. 1. War and Peace1 min
  3. 2. Co opetition2 min
  4. 3. Game Theory3 min
  5. 4. Players3 min
  6. 5. Added Values3 min
  7. 6. Rules3 min
  8. 7. Tactics2 min
  9. 8. Scope3 min
  10. 9. Being Ready for Change1 min

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