Knowingo
Rational Choice in an Uncertain World
What does it mean to choose rationally under uncertainty, and where do ordinary judgments break the rules?
At a glance
- Author
- Robyn M. Dawes
Why read it
- You will notice that digging through your memory for examples gives a biased sample, and why counting beats recalling
- You will understand how preferring A to B, B to C and C to A turns a person into a money pump
- You will question the view that reason should crush feeling, since the author argues both matter in ethical choice
Who it is for
- A manager who must decide with incomplete information
- A reader who wants to spot their own thinking errors
- A student of psychology or economics studying judgment
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