Art and Visual Perception: A Psychology of the Creative Eye

Why read it

• You will understand why people see simple shapes and orderly forms first, and use that when you design
• You will notice that every image carries mood through its shapes and movement, not just its subject
• You will learn to read the tension and direction inside a picture, not just its content

Who it is for

• A designer who wants reasons behind layout choices
• A presenter whose slides look cluttered
• An art student wanting a theory of seeing

Contents

1. PREFACE TO THE NEW VERSION
2. INTRODUCTION
3. I
4. BALANCE
5. II
6. SHAPE
7. III
8. FORM
9. IV
10. GROWTH
11. V
12. SPACE
13. VI
14. LIGHT
15. VII
16. COLOR
17. VIII
18. MOVEMENT
19. IX
20. DYNAMICS
21. EXPRESSION

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