Knowingo
Try 7 days free
The cover of Magic Words

Magic Words

Jonah Berger

How do the words you choose change whether people act, trust you or agree with you?

Get the app Read on the web

At a glance

Author
Jonah Berger

Why read it

  • You will learn to turn actions into identity, such as asking someone to be a voter, to raise your influence
  • You will understand how your words signal how certain you are, and how that changes whether you are believed
  • You will get a simple wording habit that opens up creative problem solving

Who it is for

  • A salesperson who wants clients to say yes
  • A manager writing a message that must move people
  • A parent who wants a child to cooperate without a fight

Contents

  1. Introduction
  2. Activate Identity and Agency
  3. Making Magic
  4. Convey Confidence
  5. Making Magic
  6. Ask the Right Questions
  7. Making Magic
  8. Leverage Concreteness
  9. Making Magic
  10. Employ Emotion
  11. Making Magic
  12. Harness Similarity (and Difference)
  13. Making Magic
  14. What Language Reveals
  15. Epilogue
  16. Appendix
  17. Reference Guide for Using and Applying Natural Language Processing

More books like this