inGenius

Why read it

• You will stop treating creativity as a fixed gift and start treating it as a skill you can learn and practice
• You will generate new ideas by deliberately combining unrelated things, the way someone crossed a checkerboard with a midnight snack
• You will understand how knowledge becomes a toolbox for imagination, as in the story of the founder of Elephant Nature Park

Who it is for

• A teacher who wants students to generate ideas
• A team lead stuck on a problem with no obvious answer
• Anyone who thinks they are simply not creative

Contents

1. INTRODUCTION Ideas Aren’t Cheap—They’re Free
2. ONE Spark a Revolution
3. TWO Bring in the Bees
4. THREE Build, Build, Build, Jump!
5. FOUR Are You Paying Attention?
6. FIVE The Table Kingdom
7. SIX Think of Coconuts
8. SEVEN Move the Cat Food
9. EIGHT Marshmallow on Top
10. NINE Move Fast—Break Things
11. TEN If Anything Can Go Wrong, Fix It!
12. ELEVEN Inside Out and Outside In

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