How to Change

Why read it

• You will learn the principles that raised gym visits at almost no cost: planning, reminders, fun, social norms and repeated rewards
• You will weigh how far a short program can build habits, since only about a quarter to a third of the extra visits became lasting
• You will be able to judge a behavior change plan by what happens after it ends, not only while it runs

Who it is for

• Someone who joined a gym and stopped going
• A manager launching a wellness program for staff
• A parent trying to build better routines at home

Contents

1. Foreword
2. Introduction
3. CHAPTER 1
4. CHAPTER 2
5. CHAPTER 3
6. CHAPTER 4
7. CHAPTER 5
8. CHAPTER 6
9. CHAPTER 7
10. CHAPTER 8

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