Knowingo
The real majority
What do the American voters who decide elections care about, and how can a candidate win them?
At a glance
- Author
- Richard M. Scammon, Ben J. Wattenberg
Why read it
- You will understand what the average voter wants: social stability together with economic progress, in the broadest sense
- You will learn to read election results, polls and demographics to see tides rather than waves
- You will be able to spot why a candidate nominated by an extreme wing cannot simply claim the center afterward
Who it is for
- A voter wondering why campaigns chase the middle ground
- A campaign volunteer who wants evidence, not gossip
- A political science student studying how voters decide
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