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The cover of Propaganda

Propaganda

Edward Bernays

How is public opinion deliberately shaped, and why does Bernays argue that this is an important element of democratic society?

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At a glance

Author
Edward Bernays

Why read it

  • You will learn to notice the methods used to shape what you believe about products, leaders and causes
  • You will see how business, politics, charity and education each use the same tools to win public support
  • You will understand why the channels that reach the public keep changing, and why a message must follow them

Who it is for

  • A marketer who wants to see where public relations began
  • A voter who wants to spot how opinion is being steered
  • A nonprofit leader trying to win support for a cause

Contents

  1. INTRODUCTION
  2. I.
  3. II.
  4. III.
  5. IV.
  6. CHAPTER I - ORGANIZING CHAOS
  7. CHAPTER II - THE NEW PROPAGANDA
  8. CHAPTER III - THE NEW PROPAGANDISTS
  9. CHAPTER IV - THE PSYCHOLOGY OF PUBLIC RELATIONS
  10. CHAPTER V - BUSINESS AND THE PUBLIC
  11. CHAPTER VI - PROPAGANDA AND POLITICAL LEADERSHIP
  12. CHAPTER VII - WOMEN’S ACTIVITIES AND PROPAGANDA
  13. CHAPTER VIII - PROPAGANDA FOR EDUCATION
  14. CHAPTER IX - PROPAGANDA IN SOCIAL SERVICE
  15. CHAPTER X - ART AND SCIENCE
  16. CHAPTER XI - THE MECHANICS OF PROPAGANDA

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