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The cover of Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator

Ryan Holiday

How do blogs and online news decide what you read, and who is paying to shape it?

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At a glance

Author
Ryan Holiday

Why read it

  • You will notice when a story is online because someone placed it there, not because it is true
  • You will understand why online outlets favor shocking headlines and fast clicks over care
  • You will see that the money model of online media, not bad people alone, shapes what gets published

Who it is for

  • A news reader tired of headlines that feel built to bait
  • A marketer who wants to know how online buzz is made
  • A writer or editor who refuses to mislead for clicks

Contents

  1. TRUST ME
  2. I’M LYING
  3. INTRODUCTION
  4. Book One: Feeding The Monster: How Blogs Work
  5. I
  6. II
  7. III
  8. HOW PUBLISHERS MAKE MONEY ONLINE
  9. IV
  10. BLOGGERS ARE POOR; HELP PAY THEIR BILLS
  11. V
  12. TELL THEM WHAT THEY WANT TO HEAR
  13. VI
  14. GIVE THEM WHAT SPREADS, NOT WHAT’S GOOD
  15. VII
  16. HELP THEM TRICK THEIR READERS
  17. VIII
  18. SELL THEM SOMETHING THEY CAN SELL (EXPLOIT THE ONE-OFF PROBLEM)
  19. IX
  20. MAKE IT ALL ABOUT THE HEADLINE
  21. X
  22. KILL ’EM WITH PAGEVIEW KINDNESS
  23. XI
  24. USE THE TECHNOLOGY AGAINST ITSELF
  25. XII
  26. JUST MAKE STUFF UP (EVERYONE ELSE IS DOING IT)
  27. Book Two: The Monster Attacks: What Blogs Mean
  28. XIII
  29. THE PERFECT STORM OF HOW TOXIC BLOGGING CAN BE
  30. XIV
  31. THE MANIPULATOR HALL OF FAME
  32. XV
  33. ONLINE ENTERTAINMENT TACTICS THAT DRUG YOU AND ME
  34. XVI
  35. THE LEVERAGED ILLUSION OF SOURCING
  36. XVII
  37. FACING THE ONLINE SHAKEDOWN
  38. XVIII
  39. ONLINE JOURNALISM’S BOGUS PHILOSOPHY
  40. XIX
  41. XX
  42. XXI
  43. WHEN INTERNET HUMOR ATTACKS
  44. XXII
  45. BLOGS AS MACHINES OF HATRED AND PUNISHMENT
  46. XXIII
  47. XXIV
  48. AN UPDATE ON ACCOUNT OF ALL THE LIES
  49. CONCLUSION

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