The McDonaldization of Society

Why read it

• You will spot how efficiency, predictability and control shape the places where you shop, eat and work
• You will see the hidden costs of systems built for speed, from false friendliness to loss of human touch
• You will ask whether a rule made to be rational can end up treating people unreasonably

Who it is for

• Managers who design processes and scripts for staff
• Shoppers who feel every store and app is the same
• Workers in jobs run by strict scripts

Contents

1. The McDonaldization of Society
2. The McDonaldization of Society
3. Preface
4. 1 Introduction
5. 2 McDonaldization Past and Present
6. 3 Efficiency and Calculability: Consumers 1
7. 4 Predictability and Control: Consumers 2
8. 5 Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
9. 6 Predictability and Control: McJobs and Other McDonaldized Occupations 2
10. 7 The Irrationality of Rationality: Traffic Jams on Those “Happy Trails”

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