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The cover of How to Win Friends and Influence People in the Digital Age

How to Win Friends and Influence People in the Digital Age

Brent Cole, 2011

Dale Carnegie's classic rules for winning trust and influence, updated for email, social media, and a world where one careless post can follow you forever.

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8 parts, about 19 minutes to read.

Why read it

  • Updates a classic set of human relations principles for email and social media, where a careless remark travels farther and lasts longer
  • Contrasts influence earned through generosity and trust with influence borrowed from status or follower counts that fades once attention moves on
  • Teaches handling conflict through real stories: admit mistakes fast, correct people privately, give credit away, and find common ground

Who it is for

  • Professionals who communicate with colleagues and clients by email and social media
  • Managers who want people to accept change without resistance
  • Readers with many followers but few close connections

What the summary covers

  1. Why These Principles Matter More Now2 min
  2. Essentials of Engagement2 min
  3. Six Ways to Make a Lasting Impression4 min
  4. Earning Trust: Arguments, Faults, and First Impressions2 min
  5. Earning Trust: Credit, Empathy, and Challenge3 min
  6. Leading Change Without Resistance: Getting the Start Right2 min
  7. Leading Change Without Resistance: Sustaining It3 min
  8. The Throughline1 min

About the author

  • Brent ColeGhostwriter and founder of the ghostwriting firm Invisible Ink
    • A ghostwriter and creative consultant on more than 50 books, including 15 bestsellers, for thought leaders, entrepreneurs, celebrities, athletes and executives.
    • Founder of the ghostwriting and creative services firm Invisible Ink, which has operated since 2001.
    • His LeaderPass profile says 12 of his books reached the New York Times bestseller list.
    • Worked with Dale Carnegie & Associates, Inc., to reimagine Carnegie's original book for the digital age.
    • Teaches a LeaderPass course on distilling personal and professional experience into a book, a brand and a keynote.

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