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The cover of Hatching Twitter

Hatching Twitter

Nick Bilton

How did a group of friends at a failing podcasting company end up creating Twitter?

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6 parts, about 16 minutes to read.

At a glance

Author
Nick Bilton
Parts
6 parts
Reading time
about 16 minutes

Why read it

  • You will see how a struggle over who would lead the company passed the top job from one founder to another
  • You will understand that founders remember a company's birth differently over time, so treat any origin story with care
  • You will learn how a team at a failing podcast company created a tool now used by popes, presidents and protesters

Who it is for

  • Tech worker curious about how a big platform began
  • Founder worried about partnerships and power splits
  • Reader interested in how social media changed politics

What the summary covers

  1. How the story is known1 min
  2. A side project inside another side project3 min
  3. A product finds its users and loses a founder5 min
  4. Scale, public speech and contested credit4 min
  5. A second boardroom reversal2 min
  6. The network and the people1 min

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