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The cover of Creative Selection

Creative Selection

Ken Kocienda

What was it like to give a demo to Steve Jobs and build software at Apple?

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At a glance

Author
Ken Kocienda

Why read it

  • You will learn to use working demos to explore ideas, show progress, prompt discussion and drive product decisions, as Apple teams did
  • You will see why the author believes the magic of Apple products lies in their software, and how small teams crafted it with care
  • You will notice that a team and the culture it creates are one and the same, and that culture can change

Who it is for

  • Software engineer who wants to see how great products get built
  • Designer or product manager presenting to demanding executives
  • Founder trying to build a careful product culture

Contents

  1. Introduction
  2. 1. The Demo
  3. 2. The Crystal Ball
  4. 3. The Black Slab
  5. 4. One Simple Rule
  6. 5. The Hardest Problem
  7. 6. The Keyboard Derby
  8. 7. QWERTY
  9. 8. Convergence
  10. 9. The Intersection
  11. 10. At This Point
  12. Epilogue

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