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The cover of The Four

The Four

Scott Galloway

Do Apple, Amazon, Facebook and Google make the world better, or have they gathered too much power?

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At a glance

Author
Scott Galloway

Why read it

  • You will be able to apply a checklist of traits to judge which emerging company could become the next tech giant
  • You will question the hero story around tech leaders, given the author's case that the Four avoid taxes, invade privacy and destroy jobs
  • You will see how the old industrial giants spread wealth across hundreds of thousands of workers, unlike today's tech giants

Who it is for

  • A consumer who uses all four and wonders about the cost
  • An investor or founder studying how tech giants win
  • A policy reader weighing whether big tech needs regulation

Contents

  1. Chapter 1
  2. Chapter 2
  3. Chapter 3
  4. Chapter 4
  5. Chapter 5
  6. Chapter 6
  7. Chapter 7
  8. Chapter 8
  9. Chapter 9
  10. Chapter 10
  11. Chapter 11

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