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Platform Revolution

Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

How does the platform business model work, and why is it changing everything from Uber and Airbnb to health care and education?

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At a glance

Author
Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Why read it

  • You will learn ways to solve the chicken and egg problem of launching a platform that needs both producers and consumers
  • You will spot which industries are next in line for platform disruption: the more crucial information is to value, the closer the change
  • You will see how a platform creates value by bringing producers and consumers together in interactions that benefit both sides

Who it is for

  • A founder planning a marketplace or app ecosystem
  • An executive in a traditional company facing platform rivals
  • A policymaker wondering how platforms should be regulated

Contents

  1. PREFACE
  2. 1. Today: Welcome to the Platform Revolution
  3. 2. Network Effects: The Power of the Platform
  4. 3. Architecture: Principles for Designing a Successful Platform
  5. 4. Disruption: How Platforms Conquer and Transform Traditional Industries
  6. 5. Launch: Chicken or Egg? Eight Ways to Launch a Successful Platform
  7. 6. Monetization: Capturing the Value Created by Network Effects
  8. 7. Openness: Defining What Platform Users and Partners Can and Cannot Do
  9. 8. Governance: Policies to Increase Value and Enhance Growth
  10. 9. Metrics: How Platform Managers Can Measure What Really Matters
  11. 10. Strategy: How Platforms Change Competition
  12. 11. Policy: How Platforms Should (and Should Not) Be Regulated
  13. 12. Tomorrow: The Future of the Platform Revolution

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