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The cover of Golden Holocaust

Golden Holocaust

Robert N. Proctor

How did cigarette makers keep selling while hiding what they knew about the harm, as their own once secret papers now show?

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At a glance

Author
Robert N. Proctor

Why read it

  • You will learn how an industry can manufacture doubt and ignorance on purpose
  • You will know how to test what a company says in public against what it knew in private
  • You will see why telling young people not to do something can fail, and what marketers know about that

Who it is for

  • Readers of public health and corporate history
  • Journalists and citizens who hear industry reassurances
  • Anyone who wondered why smoking stayed common for so long

Contents

  1. PROLOGUE
  2. Introduction
  3. Who Knew What and When?
  4. PART ONE
  5. The Triumph of the Cigarette
  6. PART TWO
  7. Discovering the Cancer Hazard
  8. PART THREE
  9. Conspiracy on a Grand Scale
  10. PART FOUR
  11. Radiant Filth and Redemption
  12. LEXICON OF TOBACCO INDUSTRY JARGON
  13. TIMELINE OF GLOBAL TOBACCO MERGERS AND ACQUISITIONS (SELECTED)
  14. TIMELINE OF TOBACCO INDUSTRY DIVERSIFICATION INTO CANDY, FOOD, ALCOHOL, AND OTHER PRODUCTS (SELECTED)

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